Are you selling a horse to someone who needs a car?

The problem with the job market isn’t that it’s “bad” or “terrible.” The problem is that many of us aren’t offering it what it needs.

Before the introduction of the car and the assembly line, the primary mode of land transportation (aside from walking) was horse and carriage. But, as cars become more accessible and adopted throughout the 1920s, the need for horses quickly fell.

What does this have to do with the job market?

A lot of us are selling a horse when the job market needs a car.

Many of us built a career around solving a particular generation of problems. But, with the adoption of new technologies like generative AI, we’re now solving those and moving onto a new generation of problems (some we weren’t able to touch before, others we didn’t even know we had).

This is where so many of us are stuck in our job hunt, 100s of applications and referrals in, yet still no closer to an interview, let alone an offer. The value we’re pitching to these roles isn’t resonating with what decision makers need.

Do a quick pulse check and look through your resume. Are you offering the car your audience needs? Or are you offering them a horse?