You’ve read the books, networked at tech meetups, listened to podcasts, and/or completed numerous online courses. Your resume, once light on real-world product management experience, now tells a compelling story. Now, you’re at the interview stage. Now what? Interviewing in any industry is a challenging experience, but there’s a great deal of preparation we can do to maximize our odds of convincing the hiring manager that we are the answer to their problems.
Types of Interviews and What They Assess
Screening Interviews
This is usually the first round and is often conducted by a recruiter. The focus will generally be on your background, experience, and some generic questions about your interest in product management.
Technical Interviews
These interviews evaluate your understanding of technical aspects like data structures, algorithms, or even domain-specific knowledge. You don’t necessarily need to be an expert, but you’ll still need reasonable understanding of them.
Case Study Interviews
Here, you’ll be given a real-world business problem and asked to propose a solution. This is to assess your problem-solving skills, analytical thinking, and sometimes your technical know-how.
Behavioral Interviews
These interviews evaluate your soft skills, like communication, teamwork, and cultural fit.
Final Interviews
Usually conducted by high-ranking members or even the CEO, the aim here is to understand if you align with the company’s vision and values.
Preparing for Different Types of Interviews
Screening Interviews
- Know Your Resume: Be ready to discuss any point on your resume.
- Prepare Your Pitch: A 2-minute elevator pitch about who you are, what you’ve done, and why you’re interested in product management.
Technical Interviews
- Study Up: Use resources like LeetCode or Pramp to practice. Leverage your tech-savviness and prior experience.
- Talk It Out: Don’t just solve the problem; explain your thought process and reasoning.
Case Study Interviews
- Understand the Frameworks: Be familiar with popular frameworks like SWOT analysis, RICE scoring, and the Pirate (AARRR) framework.
- Practice, Practice, Practice: Websites like Exponent have numerous PM case studies for practice.
Behavioral Interviews
- The STAR Technique: Frame your answers using the STAR technique (Situation, Task, Action, Result).
- Soft Skills: Don’t forget, you’re not just a set of skills and experiences. You’re a person, and your interpersonal abilities can be your biggest asset.
Final Interviews
- Know the Company: This is where your networking can really pay off. The more you know about the company’s culture and future, the better.
- Be Yourself: Authenticity can be your greatest asset in these interviews.
Tips and Tricks to Shine in Your Interviews
For the Data-Driven
You’re likely already comfortable with metrics and KPIs. Use this to your advantage. If you can, quantify your achievements when answering questions. This is an excellent way to demonstrate your ability to collect data and make data-driven decisions on, for example, where to take a product next.
For the Networking Whiz
Leverage your social skills to create a rapport with your interviewer. It’s not just about answering questions; it’s also about forming a connection. A large part of product management is relationship and stakeholder management — networking is a direct application of skills that support that.
For the Quick Learner
Your ability to quickly assimilate new information is a significant asset. Don’t shy away from mentioning how you’ve learned and adapted, whether it’s through online courses or your own experiences. Product managers that can demonstrate the ability to pick up the nuances are highly sought after and also have more options in terms of job opportunities if they aren’t keen on focusing into a specific industry.
For the Tech-Savvy
Your technical knowledge isn’t just for the technical interviews. Use it to answer case studies or even to understand the company’s product before your final interviews. This is also an opportunity to demonstrate you’re ability to cross-collaborate between technical and non-technical stakeholders.
Common Pitfalls to Avoid
Over-Preparation
Yes, there’s such a thing as too much preparation, leading to stress and burnout. Practice with common questions and entertain some “curveball” questions all you want, but remember that interviews are a conversation that can suddenly find themselves shifting direction on a whim. So long as you have a solid understanding of what value you can bring to the team and what the interviewer is looking for, you’re in as good a position as any to have a good interview.
The bottom line is that there’s only so much you can reasonably do to prepare for an interview. It happens much more often than you realize where you could have a “perfect” interview, but still not get the role. Don’t sweat it and look at each interview as a learning opportunity. In fact, it’s a common practice for many professionals to continue interviewing for roles even if they are not actually looking to accept offers that may come from them — it not only helps keep interview skills sharp, but also helps gauge your market value.
Not Asking Questions
Remember, interviews are also an opportunity for you to understand if the company is the right fit for you. So make sure to ask questions like the following:
- What does a typically day look like at this company/with your team?
- How would you describe the company’s culture?
- Where do you see the company in X years?
- What does the ideal candidate achieve in X time?
Lack of Authenticity
Be yourself. Interviewers can usually spot when you’re being disingenuous.
Neglecting Soft Skills
Don’t just focus on showcasing your technical and analytical abilities. Soft skills like communication and teamwork are equally important. Remember, even though product management may come from a technical context, they live very close to the business side of things, which is why things like relationship and stakeholder management are so key to an effective product manager.
After the Interview
Follow Up
Send a thank you email, expressing gratitude for the opportunity to interview and reiterating your enthusiasm for the role. Take a moment to reiterate your interest in the role and to highlight what value you bring — ideally this is tailored to something you and the interviewer connected over during the interview.
Reflect
Whether you succeed or not, each interview is a learning experience. Take some time to reflect on what went well and what didn’t. As mentioned earlier, no matter how much you prepare for an interview, you’ll eventually reach a point to where the only way to “get better” at them is to practice with actual interviews and reflect on them afterwards.
Stay Optimistic
You might face rejections, but remember, you’re optimistic and willing to learn. Use these setbacks as stepping stones for your next opportunity.
Conclusion
Interviewing for a product management position is a complex and often challenging experience. However, it’s also an incredible learning opportunity. It allows you to understand what the industry demands and gives you a chance to showcase your skills and competencies. With balanced preparation, authenticity, and the right strategies, you’re well on your way to landing that dream PM role.